Price products & tickets

Simple products

Edit the product and find the Member pricing card directly under the price fields. Each row is one audience and its price; the Saving column shows live what that audience saves against the regular price. Add rows with the audience picker, remove them with the × on the row.

Variable products and ticket types

On a variable product the card appears on each variation instead, so every variation carries its own audience prices. With Venuera active this is exactly how variable event tickets work: each ticket type (Standard, VIP, Early Bird…) gets its own member prices. The “from X” price range on the product page reflects member prices too – a member sees their own range.

The two special values

• 0 means free. A zero price is stored and honoured – that audience pays nothing.
• Empty means the public price. Clearing a field removes the member price entirely; the audience pays whatever the public pays. The two are never confused.

Member prices and sales

The two work together sensibly, in the buyer’s favour:

• A member price below the regular price renders like a sale – member price shown, regular price struck through – in any theme, because it flows through WooCommerce’s own sale mechanics.
• If you run a public sale that dips below the member price, members get the sale price. Membership never costs the buyer money.
• A member price above the regular price is allowed – some organisers deliberately charge outside groups more. The editor warns you (“Members would pay more than the public price”) but does not stop you, and a deliberate surcharge stands exactly as configured.

Early birds with their own member price

Venuera’s per-ticket-type sale window closes an early bird on its own date; Member Pricing gives that same ticket type its own member price. Two ticket types – Early Bird and Standard, each with a member price – replace the four you would otherwise maintain (early bird, member early bird, standard, member standard), and the switchover happens on its own.