Set up Member Pricing

Member Pricing ·5 min read ·Updated July 2026
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you want members, subscribers or wholesale buyers paying their own price - the requirements, the install, and your first member price in five minutes.

Member Pricing lets any audience – a WordPress role, a membership level, or simply anyone who is logged in – pay its own price on any WooCommerce product. A non-member cannot buy at the member price, because for them that price does not exist: not on the page, not in the cart, not at checkout. There is no hidden “members only” variation and no duplicate product to maintain – one product, one price per audience.

Requirements

  • WooCommerce, installed and active – and that is the whole list. Member Pricing is a stand-alone plugin: it works on any WooCommerce shop, whether or not you sell tickets.
  • WordPress 6.3+ and PHP 7.4+.
  • The Venuera core is optional. When it is active, member prices apply to your event tickets automatically, per ticket type – see pricing products & tickets.
  • A membership plugin is optional too. WordPress roles work out of the box; Paid Memberships Pro, Restrict Content Pro and WooCommerce Memberships are picked up automatically when present – see audiences.

Install and activate

  1. Go to Plugins → Add New → Upload Plugin, choose the Member Pricing zip, then Install Now and Activate.
  2. Activate your licence when prompted – like every Venuera add-on, Member Pricing needs an active licence to run. When a licence expires the plugin simply stands down and every buyer sees the public price.

Where everything lives

  • Prices live on the product: edit any product and find the Member pricing card right under the price fields (or on each variation of a variable product).
  • Settings live under WooCommerce → Settings → Products → Member pricing – the optional member label, the upsell line for non-members, and the point-of-sale behaviour. Settings sit under WooCommerce on purpose: the plugin works on any shop, with or without Venuera.

Your first member price

  1. Edit a product and scroll to the Member pricing card.
  2. Pick an audience from the dropdown – Any logged in user is a good first test – and click Add price.
  3. Type the price. The Saving column immediately shows what that audience saves against the regular price.
  4. Update the product.

Now view the product twice: in a private/incognito window you see the regular price; logged in, you see the member price with the regular price struck through – exactly how WooCommerce shows any other reduced price.

Good to know: out of the box the plugin adds no text to your shop – members just quietly get their price. If you want a label for members or a “members pay less” upsell for everyone else, both are one settings field away – see what buyers see.

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