Category: Event Marketing

We ran the 2026 ad benchmarks for events: what Facebook and Google clicks really cost, how well they convert, and what a $500 budget turns into at checkout.

More than 1.6 million monthly U.S. searches ask for events ‘near me.’ We analyzed the demand by category and timing — and what it means for event organizers.

We tracked 12 months of US Google search data for 10 event categories. Concerts peak in June, haunted houses in October, Broadway in December — see the map.

Rain cut Summerfest attendance 11%. MLB crowds fall 14% above 90°F. What the weather data means for ticket sales — and how organizers can plan for it.

UK grassroots venues by the numbers: closures since 2023, 53% making no profit, and what the £1 ticket levy has actually raised. A 2026 data synthesis.

Learn why ticket buyers abandon carts and how to win them back with recovery emails, honest urgency, retargeting and a friction-free WooCommerce checkout.

Live-event demand is at record highs while marketplace ticket volumes shrink. We examine the public data behind the shift to self-hosted ticketing.

From the FTC’s junk-fee rule to the UK’s face-value resale cap, we map the 2026 ticket-resale crackdown and what the data means for event organizers.

Friday takes 16.4% of weekly ticket sales and 7pm is the peak hour. What real transaction data says about the best day and time to open your on-sale.

Learn how to pick an event date and time that actually sells: audience-first scheduling, day-of-week patterns, calendar conflict checks and slot testing.