Category: Event Marketing

New data shows 57% of music tickets sell in the final week — yet festival-goers book months out. How purchase lead time varies by event type and price.

Gen Z out-spends every generation on tickets, finds events via word-of-mouth and pays with BNPL. We synthesized three 2025-26 studies for organizers.

Mobile drives ~72% of ticket-page traffic but abandons at 80% vs 66% on desktop. We model what that device gap costs your event and how to close it.

Most event marketers now use AI, but the data reveals a wide gap between adoption and measurable impact. Here’s what the 2025-26 numbers actually show.

The average online checkout is abandoned about 70% of the time. Here’s what the benchmark data reveals about ticket-checkout drop-off and the revenue at stake.

A practical, week-by-week event marketing plan for the 30 days before your event — what to do, when, to drive ticket sales and fill the room.

The ticket sale is your best chance to increase order value. Here’s how to upsell merch, drinks, VIP upgrades and add-ons at checkout — natively, with WooCommerce.

No-shows wreck catering numbers, atmosphere and sponsor value. Nine practical tactics — from prepaid tickets to smart reminders — to get more buyers through the door.

Why early-bird pricing works, how to structure it without leaving money on the table, and how to set it up in minutes so each tier rolls into the next automatically.

Pricing makes or breaks an event. A practical framework for setting ticket prices — covering costs, tiers, anchoring and timing — with examples you can apply today.