Category: Event Marketing

Build an event email list that sells tickets: checkout opt-ins, waitlists, GDPR-safe consent, segmentation and a send cadence that fills your events.

A practical 14-day post-event follow-up plan: thank-you emails, feedback surveys, segmenting attendees from no-shows, and come-back offers that refill seats.

Five 2026 event ticketing trends backed by public data: record live demand, mobile-first checkout, the FTC all-in pricing rule, resale laws and more.

A practical event sponsorship guide: build your asset inventory, price packages, pitch the right sponsors, prove ROI and turn deals into repeat partners.

How to use group discounts and promo codes to sell more event tickets: WooCommerce coupon setup, partner codes, group bundles and mistakes to avoid.

2026 benchmarks: how many registrants actually show up, by event type. Free vs paid, webinars vs in-person, plus a capacity model you can copy.

A practical playbook for promoting events on social media: timelines, platform picks, content formats, discount-code tracking and retargeting that sell tickets.

Who really uses dynamic ticket pricing, what the CMA’s Oasis investigation found, and what surveys say buyers think — a data-driven analysis for organizers.

What open, click and conversion rates should event organizers expect? We break down 2026 email benchmarks from 3.6M campaigns and 183,000 brands.

What measured data says about event sustainability: travel drives ~41% of footprints, 15.9 kg CO2e per attendee, and how organizers can cut it.